A few years before The Shortbread Company began trading, I asked my daughters who were 4 and 5 at the time to give me a possible name they would one day use for a cupcake business when they were older, they told me the name and it was Sweet Bakers.
Every year or so I would ask them to remind of the name they had made up for their cupcake business. My initial intention was to teach them how to bake and sell their own cupcakes, however, the thought of all the mess put me off! So they never got started and hoped maybe they would do it in their teens as a side hustle.
Fast forward to 2017 when my daughters were 8 and 9 and no intention to bake, I woke up and decided how to teach the girls how to make shortbread. As we were baking, the idea came that we should start selling the shortbread to family and friends. The results were instant and we made our first sale that same day!
Within a short period of time, we had out recipe and technique perfected. We have continued to grow since not only in customers but in flavours too! Serving customers nationwide and on occasions to customers in other countries.
Within our first year in business, we decided to re-launch and change our name and brand, we worried that people wouldn't like it and forget who we were. But that wasn't the case and our followers accepted and welcomed the change of a premium shortbread company that makes an absolutely delicious, luxurious hand-made Shortbread.
We are based in the West Midlands, UK and we currently operate from our home kitchen which has obtained the highest 5-star rating with the local Department of Food Safety.
Our mission is taste over everything! Our customers must be happy when they taste our shortbread, so it's down to us to ensure they taste amazing so they'll come back for more.
We are driven by our customers, their response, feedback and love for what we do.
We take pride in what we do, so providing the best premium, quality shortbread and service are part of our mission because we value you!
"We believe in 'taste over everything' and are confident to say we are in a league of our own when it comes to baking shortbread."